Codes of Conduct

Knowing is the beginning of action, and action is the result of knowing. Firm ideal faith and cultural concept should be turned into action and be tested through practice. Actions speak louder than words. Actions are more important when implementing the Credo of CSCEC. Much attention is to be internalized in the heart of the staff. The culture requirement of CSCEC can only be met when the core culture ideology is turned into staff behavior and custom in their daily work, both internally and externally.

The Code of Conduct and Protocol is the extension of the Credo of CSCEC, and it is the guide for implementing the Credo of CSCEC.

The Code of Conduct and Protocol is composed of two parts.

'Ten Codes of Conduct' advocates and requires managerial behavior and custom of staff. Among which, 'organizational behavior' attaches importance to the business ethics,and raise clear requirements as how to create sound organizational environment as well as improve the corporation cultural capacity.'Individual behavior' is concerned with detailed instructions, guiding and advocating the daily behavior of all CSCEC staff. 'We are against' makes standards of bottom line, and alerts staff from doing things against CSCEC culture.

‘Nine Aspects of Protocol’ sets up etiquette rules for CSCEC staff. Following standards of an internationalized corporation, the protocol explains the etiquette rules and detailed behavior that staff should pay attention to at the business and social circumstances. It helps staff to improve their professional quality, communication skills and set up good manner of both individual and the corporation.

  • Ten code nine chapter released video

Ten Codes of Conduct

Reaching the Best Quality
    • Organizational Behavior

      Reaching the Best Quality. We attach great importance to process and the details, the result and efficiency. We establish our brand name with good quality.

    • Individual Behavior

      We will follow high standard and strictly follow rules when doing things. We will behave ourselves when doing things. We will improve ourselves by taking account ofthe details.

    • We are Against

      High speed of development with low quality. Producing under-standard products to count as good ones.

Being Professional
    • Organizational Behavior

      We develop with our own character and advantage in the competition. We win trust from our partners with professionalism. We aim at being professional, sophisticated and strong. We create access to professionalism and bright prospect.

    • Individual Behavior

      We are accountable, and work with ethics. We cherish every day and do well everything. We should devote ourselves to our work.

    • We are Against

      Speaking without careful studying. Working without professional ability. Muddle along, nothing to pursue.

Stick to the Rules
    • Organizational Behavior

      There are no buts in front of rules and regulations. We let the standards to become our custom. We make implementation aggressively, speedily and completely. We make ourselves adhere to business ethics and keep business secrete.

    • Individual Behavior

      Make the standard a habit. We follow principles and disciplines. We help each other and maintain the rules.

    • We are Against

      Disobeying orders and doing things that are forbidden. Ignoring the rules. Always having excuse for not following the rules.

Keep on Innovation
    • Organizational Behavior

      We always keep a mood of startup and passion for innovation. We make plan five years ahead, and we implement it three years ahead. We encourage innovation and tolerate failure during the process.

    • Individual Behavior

      We appreciate good ideas. We are not afraid of challenging the professionals. We update ourselves every day. We keep thinking what can be improved.

    • We are Against

      Being afraid of being exceptional. Rather caring less in the work. Being inactive towards work. Being over conservative and narrow minded.

Maintain High Efficiency
    • Organizational Behavior

      We believe that consensus comes from communication and trust will bring about win-win situation. We should respect people’s dignity and treat everyone equally. We should take result based and efficient approach and get rid of the worthless details.

    • Individual Behavior

      We should try to stand in other’s boots. We should try to listen, understand, appreciate and support other colleagues. We should learn the best from others and make the best of ourselves. We should try to do work immediately and do it well.

    • We are Against

      Showing tender feeling without principle. Blocking communications. Making excuses at negligence.

Collaborative and Cooperative
    • Organizational Behavior

      We believe the overall interest is our ultimate goal. We should make competition without defamation and cooperation instead of conflict. We should follow the common goal, establish the platform jointly and share the benefit.

    • Individual Behavior

      We should look at the big picture and work from the details. We should help each other and often think in others’ boots. We should support others and accomplish ourselves.

    • We are Against

      Lording it over and loot the resources to attract attention of others. Benefiting ourselves at the cost of others. Only thinking of our own benefit.

Clean and Broad-minded
    • Organizational Behavior

      We should create an active and positive atmosphere for our staff. We should do good things and do not do bad things no matter how small they are. We should bear with different people and tolerate their differences. We should know staff are equal and their opportunities should be equal. We should treat staff equally with same standards.

    • Individual Behavior

      We should establish ourselves and achieve our goals while helping others to do so. We should do good things and do not do bad things no matter how small they are. We stand upright and firm, and nothing will harm us. We should be simple and frank in our work.

    • We are Against

      Working only on the surface. Only caring about individual gains and losses. Covering up one’s mistake and blaming others.

Hard Working
    • Organizational Behavior

      We should keep going until our goal is realized. We should face the competition and go on fearlessly. We should take each of our accomplishment as the starting point and the difficulties as our steps. The whole team needs to study and we should keep it continuously.

    • Individual Behavior

      We should have dream, passion and capacity. We should take step after step and the ladder is ascended. We should turn 1% possibility into 100% reality.

    • We are Against

      Being lack of tenacity. Escaping in front of difficulty. Being lazy.

Green Development
    • OrganizationalBehavior

      We should make most of the limited resources. We should turn green development into our competitiveness. We should embody ourselves into the nature and live with it.

    • IndividualBehavior

      We should start from our own behavior to save every bit possible. We should treasure our lives and live a green life. We should be full of public spirit.

    • We are Against

      Being extravagant and wasteful. Being short sighted. Being eager for quick success and seek short term benefit.

Honest and Accountable
    • Organizational Behavior

      We’d rather loose benefit than the creditworthiness. We honor contract with strong capacity and high quality. We speak with data and truth.

    • Individual Behavior

      We honor our words, without compromise. We will work on it before requiring others. We speak the truth and accountable.

    • We are Against

      Making false or concealed report. Discrediting the opponent. Making tricks.

Nine Aspects of Protocol

General Provisions

Mutual Respect

Showing respect and treating people equal is our core principle communicating with outside world.

Showing respect and treating people equal means respecting ourselves while respecting others. We deal with people in equal base. That requires us treating people warmly while showing neither humble nor pushy.

We should respect the custom and taboo subject of people from around the world.

Sincerity and Tolerance

Sincere and tolerance reflects our manner at social communication occasions.

During the personal communication, we should be true to other people. We should understand other people to have their own actions and their own judgment. On one hand, we should be consistent with our own words and deeds; on the other hand, we should also be generous and understanding with others.

Moderate and Proper

It requires us to give moderate and proper treatment during social communication, according to different person, different things, at different time and locations.

Application of etiquette requires us to maintain the right balance.  It is of a high skill of application of etiquette. Too much or not enough application of etiquette can hardly express our respect to other people.

Self Disciplined

Self discipline means that during social communication, we should be disciplined and keep appointment and observe the time. By following the rules and standards, our competence will be improved as time goes by.

Decent dressing and manner is resulted from well accomplished self discipline. Each employee represents the Chinese architecture in the external communication, not only reflects the personal insight and education, but also reflects the depth of thinking and cultural thickness of the enterprise.

Detailed Rules


1.Outfit Matching with the Situation

Serious and graceful in the office; Fashionable and particular during social communication; and comfortable and natural at casual occasion.

In the important occasions or international communication occasion, we should follow the requirement of the event. Ladies should better wear formal business suits and gentlemen should mainly wear western suits.

2.Color of Outfit

There should not be more than three colors for the outfit of a gentleman at business communication occasions. Gentlemen should choose darker color outfit if possible, with their shoes, belt and bag in the same color series.

There is no need to wear a tie in case of wearing jacket or T shirt. White socks and nylon socks are not matching with the suits.

It is suggested that ladies choose single color or simple and elegant color shirts to match their business outfits. The color of their shoes should match the color of their handbags and outfits.

3.Matching Jewels

When wearing jewels, it is suggested to accommodate the local custom. There should not be more than three kinds of them and should be no more than two pieces with each kind. The texture and color should be the same and the style should match with the outfit and other jewels.


1.Order of Shaking Hands

Introducing senior person first. Between higher and lower level, only when the higher level person stretches out his or her hand, should the lower level person stretch out his or hers. Between older generation and younger generation, only when the older generation person stretches out his or her hand, should the younger generation person stretch out his or her hand. Between gentleman and lady, only when the lady stretches out her hand, should the gentleman stretch out his hand. Upon arrival of guests, the host should stretch out his or her hand first. At the departure, the guest should stretch out his or her hands.

2.Order of Making Introduction

Introducing senior person later. When introducing two persons, first introduce lower level person, and then introduce person of high level.Introducing younger person first and then the older person.Introducing men first and then women.

The host should make introduction first when meeting with guests. When receiving VIP guests, the highest level person of the host organization should make introduction.

During business communications, we must not forget introducing information of four aspects, namely organization, department, title and name.

3.When Taking Elevator

When taking elevator or escalator we should stand on the right side, avoiding standing side by side with others.

When we accompany guests moving in and out automatic elevator, we should hold the door and make sure the guests move in first. When we accompany the guests to an elevator that is controlled by the administrator, we should let our guests move in and out first. We should stand at the end or sides of the elevator, facing the elevator door, without making noise.

4.Guiding the Guests

At a strange place for guests, we should guide the guests 1 or 1.5 meters ahead of them, keeping guests at right hand. If the area is left hand traffic, we should keep our guests at left hand side. In case the guests are familiar with the direction, we should give the right to choose road to our guests.

5.Sitting Order

The senior person, the guests and the leaders should be seated first.

Sitting arrangement for the banquets: Usually the seat facing the door or the far-end seat from the main door is the host seat. International practice shows the right side is more respectable seat than the left side seat. The guest of honor will sit on the right side of the host, other hosts and guests should take cross seats.

We can only leave our seats when the host or the higher level person announces the banquet is over.

Rostrum Sitting Order: The front row is senior than the back row. The center seats are senior than the side seats. n China’s government communication occasions, the left side is senior than the right one. But in the international practice, the right side seat is senior than the left side seat.

Car Sitting Order: VIP guest should be seated at the seat behind the pilot seat. In case the host is driving, the VIP guest should sit at the pilot’s seat.


1.Giving and Receiving Gift in Diplomatic Communication Occasion

Generally, we should choose to give gifts face to face to our guests, attached with greetings and name cards. When receiving gifts, we should open it on spot and express thanks. In case we have to refuse the gift, we should explain the reason immediately. And we should respond with thanks in time upon receipt of gifts through mailing.

The gift to foreign guests should be packed well. Being treated equally is to be noted.

2.Receiving and Hanging up Phone Calls

When receiving phone calls, please pick up before it rings for three times. We should first give our titles, saying “Hello, This is CSCEC”, or “Hello, This is XXX Department”… It is polite to let our client or the other speaker to hang up the phone first.

3.Use Facial Expressions Properly

When greeting others or saying goodbye, we should show our respect and politeness with smile while looking at faces of our guests.

During conversation, we should keep eye contact properly, not to avoid eye contact, nor look at elsewhere.


1.Standard for Using Mobile Phones

Switch off mobile phone or turn it to mute mode, and try not to use mobile phone at the meeting, negotiations or at the meals.

In such circumstances, it is suggested to put the mobile in the briefcase, bags or pocket. Do not hold it in hand or put it on the table.

2.Standard for Title

During official communication, we should call others by their major titles. To the specialists or academicians, we should call their academic titles. In other occasions, we can generally call them Mr., Mrs., or Ms. and etc.

3.Standard for Using Name Cards

When receiving business cards, we should stretch out both hands to take it. We should read it carefully upon receiving. We should keep it properly and never forget taking with us.

4.Standard for Meetings

Follow the dress and discipline requirements of the meeting. We should follow discipline of the meetings and dress properly for the meeting occasions. We should avoid doing things like making noise, speaking privately, or chatting and laughing. Mobile phones should be turned into mute. We should try not to make any phone calls at the meeting.

We should get familiarized with the agenda and content before the meeting. We should arrive at the meeting on time and follow strictly the time limit for our speeches.

Do as Romans Do

1.Following the Custom of Guests When Giving Banquet

When inviting the guests to banquet, we should ask the guests if they have any dietary restrictions. Attentions are also needed when placing the dinnerware. It is not polite, for instance, to put the teapot mouth pointing to someone or place the chopsticks crossed.

2.Body Language

Every religion, every country, every nation and every region has its own body language. We should pay attention to the usage of head, hand, and other parts of our body’s language. We should not offend others with their taboo subjects.

3.Talking Topics

Personal privacy is an area to be avoided. During conversation, we should pick up the topics based on the extent of familiarization. We should avoid talking about religion, personal income, age and so on.

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